Thanks to the internet, the world has become a connected space. You can now use social media to meet someone on the other side of the world. This is fast becoming the new way of doing business – creating connections with people in different countries where face-to-face contact is not always possible due to time differences.
Being aware of what you need to say or do to avoid giving the wrong impression about yourself or your business is crucial to building a strong network, both locally and internationally.
If you’re going to socialize with people from around the world for professional purposes, then there are some important things that you’ll need to take into consideration in order to grow (and maintain) these relationships into powerful networking structures.
1. Social Media is the Name of the Game
This is the easiest and safest way to get your name and your company out there. Get into Facebook Groups, create a LinkedIn Profile, open a Twitter or Instagram account. Then build yourself a solid profile so you can network with people all over the world and get your appetite for making connections a little wet.
Want to know the exact strategy I used to grow my network and increase my client base? Watch this!
2. Honesty and Transparency
You should tell people you network with who you are and what you have to offer. Be completely transparent. If you know of other VA’s offering the same service as yours, don’t bring them down. This is unprofessional and says more about your character than it does their services.
Be honest about how long you have been in business and what your skillset is. New virtual assistants are often scared to admit that they are just starting out for fear of what the other person might think. Remember that with confidence, and a winning attitude you can push through those perceived barriers.
3. Listen to What Your Global Connections Want
Doing business in other countries is not going to be the same as doing business locally. You need to know and understand the culture of the country that your potential networking partners are from. This way you can be confident in what you say and do and sure that the services you are offering will appeal to them.
4. Attend International Marketing Events
Don’t just meet people through the internet. If you want to expand your business internationally and build a network with people from around the world, then be sure to attend those international marketing events to get that face-to-face time with them. You can use an approach similar to the one you would when attending local networking events, but you might need to adapt your elevator pitch slightly to suit the needs of those international connections you’re trying to make.
Spreading your wings and growing your business to an international stature can be a scary endeavour… But if you do your homework and approach it the right way, you’ll create a global network in no time for your virtual assistant business.