With the internet making the world a smaller place, it ís easy to think that only networking on social media is acceptable. However, even if you meet prospective clients on social media you will still need to set up a discovery call with them which is usually a video, I recommend using Zoom, and this is considered face-to-face networking.
Here are 5 reasons why face-to-face networking is essential for your VA business
You get immediate feedback
If all of your meetings and correspondence are done through email or on social media, then you don’t get that immediate and direct feedback that you do when you are face-to-face with your prospective client. You also can’t tell the tone or someone’s demeanor. This makes it very easy to misconstrue someone’s intent or what they were saying.
If you are discussing something in person, then the exchange you have will go differently than it will online. There is more give and take so to speak, and you will get answers faster.
It adds a personal touch
Having those face-to-face meetings are always going to be more personal and give you the opportunity to show your personality. It’s hard to see what someone’s character is when you can’t see them or hear them. If you want your personality to shine, then you need to have those face-to-face meetings.
It builds stronger relationships
There needs to be a human connection to create a healthy relationship. You can think a person is great when you meet them online, but to see them in action and be a part of their energy is a whole other story.
You cannot build a strong relationship with someone if you’ve never spent physical space together. You get to see how they connect with other people as well when you meet with them in person – I always observe how someone treats a waiter or waitress, it tells me a lot about that person.
It helps you read people
There is a way that we communicate in person that cannot be expressed on the internet. You can understand someone’s body language; you can pick up on sarcasm better when you can hear the tone of someone’s voice or see their face. You can learn so much about a person by observing their mannerisms.
Read more about networking here.
You avoid misunderstandings
You might think you are very clear when you communicate on the internet, but how someone else interprets it is an entirely different thing. Have you noticed how some comments in social media threads can get completely out of hand? This is why things can get so heated on the internet. They can quickly escalate with a misunderstanding.
When you have face-to-face conversations, you have a better opportunity to explain your position to help people agree on things. You can specifically tailor your message to the audience of who you are speaking to instead of such a large group of people with wildly different points of view.
Networking on social media is great, but it’s still essential to get out there and make personal connections. Whether it be at local business events or you find ways to link up with your online contacts, it’s going to be very important to create face-to-face meetings to strengthen those connections.