Common networking mistakes on social media and how to avoid them.
When it comes to networking, you always want to make sure you do it the right way so that you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely. You might think you’re doing everything needed, but if you find that you are not making the connections you expected, then perhaps you have fallen into some of the most common networking traps without even realizing it.
Here are some common networking mistakes and how you can avoid making them:
1. Not Getting Help
Many people have a hard time asking others for help. Networking is all about making connections & establishing relationships.
For virtual assistants, it’s important to connect with other VA’s as well as your ideal clients. If you have a question relating to a specific task or client you can reach out to a fellow VA and ask.
People won’t know what you need unless you ask. Use any of the social media networks you are on and ask a question in a post or in a Facebook or LinkedIn group that you are in.
You need to be connected to the right people so make sure you send invites to connect, add them to your network, friend request them or follow them. This helps with getting the word out about you also & the more people you are connected with the better for your business.
2. Not Maintaining Your Relationships
It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.
Follow up with people – your mentors, peers, clients & ideal clients and other contacts – on a regular basis to see how they are doing. Keep them up to date with your business development as well. Tell them about a new product or service that you are launching. Remember, don’t just make it all about you; you will want them to know what you are up to while also finding out what they’ve been up to.
3. Not Taking Advantage of Social Media
We live in a day and time where networking is really everything we do every single day. Social media has made it easy to be connected to many different people throughout the world, and if you are not using this then you are missing out on a great opportunity.
Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.
We think you also enjoy this article: “How to use LinkedIn to attract your ideal client”
4. Not Making In-Person Connections
Yes, we are in a day and age where social media is super-important to networking, but that doesnít mean you have to stop meeting people in person. In person, connections are just as important as online connections.
If your online connection is not local to you, then you can use different tools like Skype, Zoom, Whatsapp or Facebook Calling which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it. Video calling is a preferred way to connect with people around the world. It’s much more personal than emailing or messaging and it helps to establish a genuine connection between people.
5. Not Being Grateful
Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.
So many times I answer questions, share resources and spend time-solving problems for people online. Some say thank you and others don’t.
After having a conversation with someone in person or online, send them a quick thank you note and thank them for their time. It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to help you again.
6. Not Reciprocating
When someone helps you out and makes a positive connection for you, then you should reciprocate the gesture in some way. You can’t just connect with people to ask for help, you need give a little to get a whole lot more.
Remember as the old saying goes: “You scratch my back, I scratch yours”.
If you can avoid making these common mistakes, then you should be able to create a large and successful network for your virtual assistant business.
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